Home appliance brand Prism Tech has come a long way from computer monitors

ORIGINALLY a brand associated with affordable computer monitors, Prism+ has since become a household name in the most literal sense.

It is now on televisions, air-conditioners, refrigerators and other household goods, and the company behind it, Prism Tech, now has a product line-up that has expanded to eight categories.

Prism Tech plans on adding even more appliances that are compatible with its smart-home mobile application, said its managing director Jonathan Tan.

Launched in 2022, the application called Prism+ Connect allows remote control of home air-conditioning; for instance, it enables a user to turn the unit on before arriving home, and to track its use and the temperature of the room.

The app, which has over 10,000 monthly active users in Singapore, may have been the country’s first smart app for air-conditioners, added Tan.

“We always try to find some kind of gap so we can introduce some material benefit (to our customers), and try to capture market share during that window.”

Written by: Megan Cheah

26 November 2024