Perspectives: Mom & Baby – Mini Sprint

A Deep Dive Into the Mom & Baby Market

Our latest Perspectives shines a spotlight on Southeast Asia’s Mom & Baby landscape.

Here’s what we tackled in this edition of our Perspectives:

i. Innovative Business Models

The three primary models driving product delivery in the Mom & Baby segment—Marketplace-first, Product-first, and Forum-first—each responding to shifting consumer preferences.

ii. Global Strategies for Success

Key growth strategies like omnichannel integration, micro-influencer marketing, and focusing on critical product segments are essential for enhancing market reach.

iii. Opportunities in Southeast Asia

With a focus on tier-2 and tier-3 cities, product-first diaper brands leveraging micro-influencers and omni-channel strategies are poised to dominate the market.

Read our Perspectives for more in-depth analysis on the Mom & Baby industry here.